OUR STORY

About Somro Cosmetics

Somro Cosmetics is a Norwegian beauty brand with a clear purpose: to make everyday life easier. We believe beauty should feel simple. We simplify the choices, so you don't have to spend time navigating in an overwhelming beauty market. When you've found your beauty essentials, we make sure they arrive regularly and effortlessly — exactly when you need them, right at your doorstep.

Somro Cosmetics is dedicated to offering reliable, sustainable products tailored to your needs — helping your daily routine feel lighter, smoother, and a little easier.

Our foundation

Backed by long-term vision

Somro Cosmetics is part of Eltek Holding, a Norwegian investment company dedicated to developing and supporting growth-oriented businesses across multiple industries. Eltek Holding's portfolio generates more than 300 million EUR in annual revenue and is driven by a long-term commitment to sustainable innovation and value creation.

Our team

Experience that delivers results

Behind Somro Cosmetics is a team of professionals with over 15 years of experience in skincare, cosmetics, and e-commerce. Combining scientific expertise with a proven track record in direct-to-consumer brands, we are passionate about creating beauty products that people genuinely trust and love.

Our commitment

Committed to sustainability and trust

Our products reflect Scandinavian values — simplicity, transparency, and responsibility. We use carefully selected ingredients, responsible production practices, and sustainable packaging, alongside clinically tested formulations to create beauty essentials that are both effective and consciously developed.

At Somro Cosmetics, we believe in transparency at every step — from ingredients to pricing. We work closely with trusted experts across Asia and Korea to develop carefully balanced formulations you can rely on.

Our goal is simple: to create high-quality skincare that is easy to understand, effortless to use, and delivers a consistent, dependable experience — every time.

Simplicity

We cut through the noise of the beauty market by offering carefully selected essentials — making it easier to choose exactly what you need.

Sustainability

Carefully developed formulations and sustainable packaging — better for your skin, and mindful of the environment.

Reliability

Subscription-based delivery ensures you never run out of your essentials.

Transparency

Honest pricing without distributor markups. What you see is what you get.